Our Brand Ambassadors help shape the future of Cators by bringing together expertise in design, antiques, retail, craftsmanship and British silver. Each ambassador has been chosen for their specialist knowledge, good taste and shared belief that modern British silver should be distinctive, beautifully made and relevant to a new generation of collectors, gift buyers and homes.

Heritage & Design Ambassador

Will Farmer

Will Farmer brings brings a broad knowledge and wealth of experience in antiques, collecting and 20th-century design to Cators. As Director of Fieldings Auctioneers and a long-standing specialist on the BBC’s Antiques Roadshow, Will has spent his career interpreting objects, makers, materials and provenance for collectors and the wider public. His guidance helps connect Cators’ modern British silverware with the traditions of collecting, craftsmanship and decorative arts, ensuring our pieces feel both contemporary and rooted in lasting cultural value.

Design Ambassador

Adam Sutcliffe

Adam brings exceptional experience in design, innovation and product development to Cators. A Visiting Professor in Innovation and Entrepreneurship at the Royal College of Art, and founder of the design thinking consultancy Mental, Adam has spent more than two decades helping turn ideas into successful products, services and businesses. His guidance supports Cators as we develop a more contemporary design language for British silverware — one rooted in craftsmanship, but shaped by modern use, proportion and innovation.

Strategic Ambassador

Dominy Hope

Dominy Hope supports Cators with strategic guidance as the business develops its retail, wholesale and manufacturing ambitions. Her role focuses on helping shape the commercial foundations needed to grow Cators into a distinctive and sustainable British silverware company.